RA WAS BORN IN 2023

I wanted to create a truly sustainable fashion brand and I thought that the most sustainable thing to do was not to continue using the planet's natural resources indiscriminately, to guarantee the needs of future generations. Recycling could be a solution if we were able to create a new generation of recycled products with the same quality and design as the best non-recycled products..

A DAY......

THE LETTER WITHOUT A SENDER

One cold morning,while organizing our workspace at RA, we stumbled upon a letter that no one expected. It bore no return address, no date, and no name.just an old envelope with a worn seal and handwriting from another era. As we opened it, we found words written by hand, almost whispered:

"What you seek is not in the closet, but in what not everyone sees."

Reading those lines filled me with an indescribable feeling. How could someone have put into words what I had carried in my heart for so long? The letter spoke of clothing that not only dresses the body, but also touches the soul. “Fashion can be more than just appearance,” it said. “It can be a refuge, an echo of everything we wish to protect.” I felt each phrase resonate deeply within me. That anonymous letter seemed to arrive as a reminder of something essential: the true value of what we do. It reminded me that, in every piece I design, there is a story, a purpose, a whisper from someone who believes in a more conscious world. Something more than fleeting fashion. Something that lasts. That letter became the soul of RA. It inspires me every step of the way, every day, to offer you more than just clothing. I want each piece to be a hug, a refuge, a reminder of who you are and what you value. Our garments seek to accompany you without imposing anything, leaving room for you to be the true protagonist. They say that if you pause to listen, you can feel the echo of that forgotten letter in every piece of our collection. An invitation to dress with intention, to walk with purpose, to remember that true luxury lies in the invisible, in what you feel, in what endures over time.

Perhaps one day you will receive a letter like that. Or maybe you already carry its message, silently, within you.

RA, is not just a clothing line, it's a statement of principles. With a palette of basic colors that evoke timeless elegance and serenity, each piece is designed to stand out without overshadowing, to complement the unique personality of the wearer without dimming their essence. Quality is our secret mission: fabrics meticulously selected for their durability, comfort, and minimal impact on the planet. At the heart of our brand lies a commitment to sustainability, a promise to preserve the world we love to explore and protect.

THE RA GENTLEMAN

He is the one who understands that true power is not always manifested through grand gestures or boastful words, but rather in the subtlety and elegance with which actions are carried out. His presence is so impactful that it doesn’t need words to be noticed; it is a presence felt and perceived in the air, in the way he walks, and in the silence that emanates from his confidence. This man chooses his clothing carefully, not just to make a superficial impression but to reflect a holistic and conscious lifestyle. His choice of attire is intrinsically linked to his commitment to the environment and his passion for design. It’s not merely about following trends, but about adopting an approach that harmonizes aesthetics with sustainability. In every garment he wears, there is a perfect balance between functionality, design, and respect for nature. Thus, his appearance not only speaks of his personal style but also of a deep commitment to creating a more responsible and beautiful world.